When the Supreme Court overturned the landmark 1973 abortion case Roe V. Wade in a 6-3 decision on June 24, America held its collective breath. The SCOTUS decision to overturn a case protecting a woman’s right to abortion not only limited access to safe procedures nationwide, but also stripped an entire population of a fundamental human right.

Without this, the legislature surrounding abortion would be put back in the hands of each state, thus allowing the 13 states with trigger laws to eliminate choice altogether – something Texas and Louisiana have already implemented. Now, the fashion industry is taking a stand. In opposition to this idea – which will undoubtedly affect most of their customers and employees – luxury, high-end and independent brands are donating proceeds and changing employee benefits to oppose the ruling. Read on to find out what fashion brands are doing to ensure that women continue to enjoy bodily autonomy now and forever.

The Good American
In the wake of the Supreme Court’s decision to overturn the landmark 1973 abortion case Roe V. Wade, Khloé Kardashian’s $1 billion denim brand Good American took a stand. “We stand with women, we stand with choice, we stand with you,” reads a slide from their carousel. “Without the right to safe and legal abortion, there will be consequences: families will struggle to escape poverty. This will create health risks for many, especially black women who are already facing a maternal mortality crisis. Studies show that unwanted children face psychological distress.”

The brand also informed followers that they will continue to share resources in the wake of this devastating decision. “We can get through this together,” the brand concluded.

often
The fashion brand that made the statement is known for its social justice collections, which raise money for various charities and organizations, such as Planned Parenthood and the Center for Reproductive Rights. Their reproductive rights collection includes graphic T-shirts with pro-choice slogans such as “Abortion is Health Care” and “Abortion is a Human Right.

On June 24, the brand posted on Instagram about the Supreme Court’s decision to overturn Roe v. Wade. The brand wrote, “We encourage you to follow and support the organizations at the forefront of this fight for resources and action items.” “Including but not limited to ……@AbortionFunds @ReproRights @SisterSong_WOC @PPACT @LatinaInstitute + @RoeFund. If you or someone you know needs an abortion, please visit AbortionFinder.org.”

Gucci
One of the first luxury brands to speak out, Gucci made waves when it announced changes to employee benefits in the wake of Roe V. Wade’s potential capitulation. “As we now face a pivotal moment in American history, Gucci remains convinced that access to reproductive health care is a fundamental human right,” the Italian brand shared in a statement. “The company will now offer travel reimbursement to any U.S. employee who needs access to health care that is not available in their home country.” Gucci is also committed to continuing to support organizations that “have access to reproductive health and protect human rights” through their ongoing Chime for Change campaign.

Levi Strauss & Co.
the popular denim and apparel brand, issued a statement shortly after the comments were leaked saying that women’s access to reproductive health services such as abortion has been “a key factor in women’s gains and contributions in the workplace over the past 50 years. “While Levi Strauss & Co. has allowed reimbursement for health care-related travel expenses for services not available in the employee’s state, they called on other business leaders to “make their voices heard” and “take action to protect health and well-being” by protecting reproductive rights. to protect employees.

Rachel Antonoff
Rachel Antonoff, the ready-to-wear brand founded by the designer and activist of the same name, has taken a stand via Instagram. The brand’s post states that “abortion is a right” and announces that 100% of the proceeds from its reproductive collection will be donated to Planned Parenthood. The collection includes embroidered womb sweaters and T-shirts in a variety of colors and styles.

On June 24, the brand posted a protest flyer on their Instagram page that reads “All for abortion rights”. The party will take place at 6:30 p.m. on the day of the Supreme Court decision in Washington Square Park in New York City.

Mejuri
Luxury jewelry company Mejuri has announced that they have made a donation to Keep Our Clinics to support equal access to “shame-free and judgment-free” healthcare. CEO and co-founder Noura Sakkijha also released a statement saying, “Since its inception, Mejuri has been built on empowering our community to invest in itself, and we celebrate those who do things their way. This news is a direct threat to rights and access to healthcare, and it is our collective responsibility to protect each other.”

Cowboy Mom
In an Instagram post, Mother Denim announced that they had donated $20,000 to the Center for Reproductive Rights while stating that they “represent all reproductive rights without apology. The post encourages people to join them in donating to organizations that support access to birth control and safe abortion, as well as providing additional resources for people who want to learn more.